Since its inception in 2006, Found has developed strong working relationships with farmers in the northern region of India, Punjab. They are the sole providers for the brands key component, organic cotton. The core belief and practises behind the brand are its ethical stance on sustainability and the development of an authentic garment with nostalgic references to pop culture, surfing, music and art. From seed to store, Founds unique and considered approach to development goes beyond simply manufacturing. Its about building a family of artists working towards a common goal of creating something worthwhile. For the consumer and the earth.
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